Adagio x Google Open Bidding
Add the bidder. Not the noise.
You've spent the last few years
cutting what doesn't add value.
Good.
Once the noise is gone, the harder question is what else is being missed.
Adagio is built for that question: helping publishers capture more value from the impressions they already have, without adding another layer of operational noise.
Start with the route you use today: Google Ad Manager, Ad Manager 360, AdMob, or more than one path. Adagio will keep the connection clean from there.
For Google Ad Manager publishers, that starts with your Google Publisher ID, so the right request lands against the right account. No engineering work, no site-side code.
Approved for Google Open Bidding.
Trusted by publishers who have already cleaned up their stack.
What Adagio changes before the bid
Where most bidders see a generic impression, Adagio sees the full context.
It analyses the conditions around the impression before the auction flattens them into an average,
a floor, or another request sent to the wrong buyer.
That's where the difference starts.
Every impression has a value. Adagio is built to help more of that value return to the publisher.
The average is where the value disappears
A placement average is useful until it prices the wrong impression.
Lower-page placements may have lower viewability scores and are sold at a cheaper price. Yet, when a reader does scroll, stay, and engage, that individual impression isn’t average.
Adagio predicts the probability of each impression being seen, so stronger impressions can be valued on their own terms instead of being pulled down by the placement average.
The point isn't more demand. It's better qualified value to enter the auction.
More requests aren't the same as more value
More bid requests usually mean more noise, not more revenue. Especially when the same buyers keep receiving requests they’re unlikely to win.
Adagio routes requests toward advertisers most likely to compete for each impression. Less waste, sharper auctions, and a better chance of producing real value.
Not every request is an opportunity. Some are just noise with a price tag.
Floors shouldn't be trained downward
Buyer algorithms are patient. They learn where the floor is, then sit just above it. Adagio helps the floor respond to impression value; not buyer pressure.
Not louder.
More disciplined.
One entry point.
The right route after that.
The first step should be light. It should also be the right one.
Whether you use Google Ad Manager, Ad Manager 360, AdMob, or multiple channels, Adagio uses your details to match the correct publisher account and guide you from there.
For Google Ad Manager publishers, that includes the Publisher ID linked to your GAM account.
No code on your site. No engineering sprint.
No oversized commitment hiding behind a demo.
Choose where you're starting from:
Google Ad Manager/Open Bidding
For publishers using Google Ad Manager, the setup starts inside your existing GAM account. Share your details and Google Publisher ID, and Adagio will send the correct Open Bidding instructions for your setup.
Ad Manager 360
For Ad Manager 360 publishers, activation is more guided. Adagio will help route the request correctly and support the approval process with a more personalised path.
AdMob/App Monetisation
Adagio is expanding support across web and app monetisation. If you use AdMob, you can register your interest now, and Adagio will follow up once the app monetisation path is ready.
If you're starting in Google Ad Manager:
Publisher ID first.
Start the bidder setup,
Send the Open Bidding request,
Then configure inventory once Adagio is approved.
Start from the right place
Tell us where you’re starting from: Google Ad Manager, Ad Manager 360, AdMob, or more than one route.
If you’re using AdMob, this is still the right place to start. We’ll keep you updated as the app monetisation path opens.
Adagio will use your details to match the right publisher account, route the request correctly, and guide the right next step for your setup.